WHAT IS KOO?
Koo is a Twitter-like micro-blogging platform which allows users to publish multimedia material, including audio clips. A text post is restricted to 400 characters and the service supports 6 Indian languages, including English.
Like Twitter, Koos logo is a bird, though yellow in colour. It allows users to utilize hashtags (#) or the “@” sign for discusses. The app also allows users tore- koo, Koos version of a retweet and chat rather of a direct message.
HOW DID IT START?
Koo was founded by Aprameya Radhakrishna and Mayank Bidawatka, both MBA, or service management, graduates. The duo are likewise the creators of Vokal, an audio-video knowledge-sharing platform comparable to Quora.
FILE PHOTO: Twitter logo is seen on smart device in front of displayed Koo app logo design in this illustration taken, February 10, 2021. REUTERS/Dado Ruvic/Illustration/File PhotoTwitter has actually locked horns with New Delhi this month over the order to eliminate more than 1,100 accounts and posts which the federal government states are spreading out misinformation about farmer demonstrations against brand-new farming laws.
The conflict intensified on Wednesday when Twitter stated it did not fully comply with some demands as it thought they were not in line with Indian law.
Koo stated downloads had surged 10-fold in the past two days to over 3 million. Meanwhile #kooapp was the top Twitter pattern in India on Wednesday with almost 21,000 posts, followed by #BanTwitter.
The app was released in March 2020, and won a government award for driving tech innovation. It raised more than $4 million in financing recently from existing and brand-new investors consisting of equity capital companies Accel and 3one4 Capital.
WHO IS ON KOO
For several years, Twitter has actually been a major public communication tool for the Indian federal government. Several ministries and prominent figures, consisting of Bollywood actors, have likewise slowly started using Koo in recent months. The innovation ministry and trade minister Piyush Goyal joined this month.
Koo is however still dwarfed by Twitter, which had 17.5 million users in India as of last month, its 3rd highest user base after the United States and Japan, according to German database firm Statista.
Prime Minister Narendra Modi, who is yet to sign up with Koo, spoke about the app in 2015 in his monthly radio address. “Its called Koo,” he said. “In this, we can place our viewpoint and connect in our native tongue through video, audio or text.”
WHAT ITS FOUNDERS SAY
The unexpected boost in Koos appeal can be compared in some aspects to the rise in using digital payments apps in India following a restriction on high-value currency notes in late 2016, Koos co-founder Bidawatka told Reuters.
” You might state this is something similar, since a specific occasion happened and great deal of individuals want to move here … There is a rise at an unanticipated time and lots of people are talking about us.”
Radhakrishna posted a hiring alert for engineers on LinkedIn on Wednesday.
NEW DELHI (Reuters) – Indian social-media app Koo is experiencing a rise in appeal, fuelled by others and political leaders gathering to it after U.S. rival Twitter Inc declined to follow a government order to block particular material on its platform.
Reporting by Sankalp Phartiyal; Editing by Pravin Char
Like Twitter, Koos logo design is a bird, though yellow in colour. The app likewise allows users tore- koo, Koos variation of a retweet and chat instead of a direct message.
High-profile figures and a number of ministries, including Bollywood actors, have actually likewise slowly begun utilizing Koo in current months. Prime Minister Narendra Modi, who is yet to join Koo, spoke about the app last year in his regular monthly radio address. “Its called Koo,” he stated.