Powering live events with Ad Manager’s Dynamic Ad Insertion

Grow demand with Early Break Notification API.
Were likewise launching an Early Break Notification API in Advertisement Managers DAI to make it much easier for partners to use real-time ad break information to monetize live events. This API lets partners send advertisement break data to Advertisement Manager, such as program info from SCTE-35 or custom criteria, in advance of an ad break so that they can provide appropriate advertisements and adhere to brand security requirements. Sending out ad break information in advance likewise provides additional ad decisioning time across programmatic need sources, which is specifically crucial during live occasions and can assist partners increase fill rates.

Resuming live streamed sports with our partners.
Google Ad Managers DAI has currently provided appropriate ads to more than 1 million concurrent livestream audiences at the same time throughout numerous occasions, including during the current UEFA Champions League final, which was transmitted by Univision and four of our other partners throughout three continents.1 Now, as sports return and viewership grows as live streamed video games become the main way for fans to view sporting occasions, were working carefully with our partners to assist them continue to provide broadcast-quality seeing experiences with DAI..
NASCAR Digital Media uses DAI to provide ads for its in-car electronic camera streams on NASCAR.com throughout live races consisting of the Daytona 500. WWE is planning to broaden its use of DAI to power live events on its network.
” With sports back in full swing, were using Dynamic Ad Insertion to deliver top quality, relevant advertisement experiences to our fans across screens, whether theyre viewing MLB.tv on TV, mobile or web,” states Jason Gaedtke, Chief Technology Officer, MLB.
To assist our partners continue to identify the very best way to use Dynamic Ad Insertion to power their live events, weve released a DAI finest practice guide, which uses application and live occasion finest practices. As more live occasions resume, well be prepared to supply our partners with advanced innovation, international support, and finest practices to grow their services.
1 Google Ad Manager Internal Data, Global, August 2019 – August 2020.

Sports partners internationally like SonyLiv and ABC TV (JP) are utilizing Dynamic Ad Insertion with prefetch to effectively monetize their live occasions. SonyLiv uses DAI to deliver ads to its livestream viewers throughout screens, including for its India tour of West Indies 2019 cricket match. And ABC TELEVISION utilizes DAI and DAI Prefetch to power ads for livestream events, including their Japanese National High School Baseball Championship Tournament understood as Summer Koshien..
” We were able to use DAI to supply a quality user experience and absolutely no buffering– even with abrupt traffic spikes throughout the live occasion,” states Yasuharu Ikeda, Section Chief of Content Strategy Department, General Programming Division at ABC TV.

Were also introducing an Early Break Notification API in Ad Managers DAI to make it simpler for partners to use real-time ad break information to generate income from live occasions. This API lets partners send ad break information to Advertisement Manager, such as program information from SCTE-35 or custom specifications, in advance of an advertisement break so that they can provide pertinent ads and adhere to brand safety requirements. This enables partners to provide ads based on these situations, such as a food delivery ad, sponsorship ad, or an ad based on who won the video game. Sending out ad break information in advance also offers additional ad decisioning time across programmatic need sources, which is specifically essential during live events and can help partners increase fill rates.